At the end of 24 hours, the car had travelled 60,190km – that’s over 10 times the distance travelled by the winning Audi R18 TDI at Le Mans.401,263 fans had helped push the Audi to victory over just 24 hours. The largest over online mobilisation in India within a day. The website was shared, tweeted and re-tweeted over 27,100 times across various social networks. And most importantly, it helped build a brand new fanbase for Audi among motorsport enthusiasts.