O Globo newspaper wanted to promote its new collection of Audio books to its readers.

The most important thing was to characterise the bookmark so it would be immediately recognised as a dialogue balloon. To accomplish this we made the layout as close as it is drawn in comic books - white, with a black line around it.

O Globo’s Audiobook collection was a big success, bringing the newspaper even closer to its readers. To this day, O Globo still receives requests for more bookmarks.