The biggest challenge concerning the vignette creation was joining modernity and “Brazilianness” within the worldwide perspectives. The main goal was showing how Globo is present in the country. The idea was bringing the perception that we are on-the-spot in small and big things. We foster the Brazilian audiovisual market and we are fostered by it. We reaffirm our commitment to Brazil and its diversity and magnitude.

We began turning the Globo ID into a pixel. The pixels in the brand, when combined, become an image. Such image expands to a scenario. The scenario is Brazil. Globo is in motion, Brazil is in motion and the new logo is a representation of Globo’s movement in Brazil and in the world. The vignette starts with the logo, turns into a Brazilian scenario and the camera gets a wide shot showing Brazil inside the world. The brand is the meeting point.

The new programming vignettes were broadcasted during the launch of the new Globo brand. On launch day, we had over 19,800,681 viewers and a 36,509,951 reach on the channel, which corresponds to more than 36 million Brazilian citizens watching our channel. More than 5,500 testimonials on social media have mentioned our new campaign and the carefulness involved in the design of the vignette.