Several automotive brands have invested in handover centres across Europe, offering customers the opportunity to collect their vehicle as part of a wider brand experience.

The All-New Range Rover is the most luxurious and capable Range Rover yet. In order to attract buyers of the new vehicle, we had to create an experience that reflects its status and brand values, is relevant to a discerning global audience, and uniquely different.

We needed an experience that would live beyond the day and make for engaging and enjoyable content that other people would want to watch.

The new Range Rover is Land Rover’s flagship model. It was important to create an experience that would impress a discerning clientèle at all touch points. Personalisation is essential and we designed an experience that focused on the customer and their vehicle.

VIP customers are led through the brand centre and factory before arriving in a pitch black oval space (‘the egg’) where seven projectors map moving content onto a rotating vehicle. The molecular frame builds to form a car, which at the end is revealed as the customer’s vehicle. An intimate experience and a world first.

The Visitor Centre represented a unique opportunity to delight buyers of the new Range Rover in a bespoke, purpose built environment. We can showcase every aspect of the manufacturing process, vehicle and Land Rover brand. Our insight and planning, coupled with creativity in experiential design and digital delivery played a large part in this unique facility. It features a world first with projection mapping onto a rotating vehicle. We have exceeded our most demanding customers' expectations.