Our idea was to juxtapose the Jaguar E-PACE within surreal CGI landscapes to challenge perceptions of boredom and monotony. These landscapes are situations that drivers all over the world encounter every day: flyovers, junctions, roads and the wider urban sprawl.

The car itself also injects a playful twist. Sometimes there are three cars in the image; other times there's just one on its own. The cars twist, warp and make surreal sculptural shapes. The resulting visual metaphors highlight the car’s youthful character, as it injects fun into even the most mundane urban playgrounds.