In just 4 weeks WEAR IT WITH PRIDE has redefined what’s possible for a Government-funded campaign:- Campaign seen 37.5 million times in Australia and overseas - ROI 6126%, $3.247 million - Initial PR value $2.7 million - Number 9 single on iTunes, 3rd favourite daily YouTube video - 31,000 unique site visits, average of 1 every 3 minutes - One T-shirt sold online every hour - 4.20 mins on site, 5.89 page views, 620% more than average education website - Thousands of human billboards now generating millions of law reform conversations across Australia