Our goal was to raise awareness for autism and the odds of a child being diagnosed with this disorder, which are 1 in 150. The key objective was to drive the people to the website to learn about the signs of autism.

We placed 150 seemingly unattended baby strollers in Central Park for this one-day only installation. Each stroller was equipped with a baby doll that was wrapped in blanket with the campaign message stitched onto it. The message read: “1 in 150 children is diagnosed with autism. Learn the signs at autismspeaks.org” The strollers were rigged with cameras and a documentary film crew was secretly filming people’s reactions.

After this one-day event, public awareness spiked massively and unique visits to the autismspeaks.org website went up by 27%. It also got nationwide media attention from TV news stations and online blogs and websites. President Obama issued a signed statement recognising this disorder and fully supporting further research into the causes of autism.