Today 1 in 110 children is diagnosed with autism. We wanted to show in the simplest way possible that autism is getting closer to home.

An interactive screen showed a life-size girl who would avoid eye contact, no matter how hard you tried. We used state-of-the-art motion sensitive technology that would read your head and body movements, making eye contact impossible. This gave a “first-hand experience” of what many parents with autistic children deal with daily.

It was picked up by news channels nationwide, like Fox, CNN, NBC, ABC and NY1, as well as by autism blogs and industry websites, thus helping us spread this important message to a nationwide audience. The production cost for this was $30,000. Total PR media impressions were valued at $5.3 million.