To get the attention at the dealerships, we created a series of three posters that create an analogy between amusement park toys and Mitsubishi car parts. To get this result, a study with real parts was performed, that would bring them together with the message that we wanted to deliver. All of this with strong and vibrant colors that brought out the background, call the viewer's attention at the sales point and help to sell the product.

We found an equilibrium with a piece that communicated a product to consumers at the same time that it worked as a decorative and efficient piece at the sales point. And, of course reinforcing the concept of a luxury car, safe and comfortable to drive.