For the world cup 2014, for our client Piraeus Bank which is the Golden Sponsor of the Greek National Team , we created a campaign with the slogan ‘’Greece By your side’’. To serve this campaign we created a fictional football player called Manos Sergios, which was called by the National teams’ manager, Fernando Santos, to join the team as the 24th player of a National team ever, live at the preselection press conference. The news of his announcement caused surprise and raised questions of who was this mystery player and started to spread across all media! In just a few hours everyone in Greece was talking about Manos Sergios. Every thought he was a real player. All of this though lasted 33 hours as the next night after his announcement by Fernando Santos, the tv ad of the campaign was released, in which the true identity of Manos Sergios was revealed.