'Take A Tour' increases customer loyalty by establishing and expanding post-purchase relationships with customers via web-delivered support and value in the form of self-service tools, services, and content and account information. The site enables low-cost execution of CRM/marketing programmes and collects otherwise unobtainable customer data. Objectives:•Build 'one-to-one-to-one' relationships between SAAB, customers and dealers, increasing satisfaction •Create efficient business processes, resulting in improved customer data collection and a reduction in customer support costs •Drive cross-/up-sell across SAAB’s portfolio, resulting in increased revenue and improved customer profitability •Leverage existing investment, resulting in extremely cost-effective additional global deployments.