Cannes Lions
PUBLICIS AMBIENCE, Mumbai / AUTOCOP / 2008
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In India, Autocop has been synonymous with 'car security' for over a decade. But with the recent influx of Chinese brands and other small players, a sudden need for Autocop to communicate and affirm its leadership stance was felt. By emphasizing the fact that 'Everyone needs Autocop', the brand has successfully owned the category benefit, and seized almost 90% market share.
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