Rather than a traditional car launch, we wanted to share the CR-Z with real people – give them the keys and let them discover The Power of Dreams for themselves.Beginning with an interactive film and spread through bloggers and social media, Live Every Litre invited the whole of Europe to share and vote on their own dream journeys.

The audience then chose 13 of those dreams to become reality on a 9,847km journey across Europe.

The world’s biggest test drive. Every mile was captured and edited into 28 short films and a feature-length documentary that demonstrated the real power of dreams.

The average age of people engaging with Live Every Litre was 26, succeeding in Honda’s aim to reach a younger audience than their usual drivers (average age 54).

6 million+ online media impressions, 2 million+ views of the short films and extensive mainstream media coverage across Europe, proved Live Every Litre - and the CR-Z – was being talked about outside of traditional motoring audiences.The feature length film will be shared with an even wider audience in summer 2011 on Current TV, and discussions are in place with several other TV networks including Channel 5, Discovery Europe and Dave.