State of the art meets state of the art: In the “Sound Affairs” web special latest technology, fancy design, and stirring sound enter into a trend-setting liaison in order to attract young individuals of the leisure time culture. Being one element of an integrated product campaign the special focuses on the synergies of multi-media and innovative visuality: video animations produced using the Blue-Box technology, a sound produced especially for this purpose and an online game communicate the brand values over the most diverse perceptual channels and incite the user to intuitively explore this extraordinary world of experience.