Cannes Lions
DDB UK, London / VOLKSWAGEN / 2012
Overview
Entries
Credits
Execution
To promote Volkswagen’s new Automatic Distance Control technology, we put targeted messages in places where those without it would really notice – on posters on the backs of buses and on car bumper stickers. We made sure that you could only read the line when you were too close to the back of the bus or the car. Thus giving the car behind an important reminder about road safety and promoting the great new Volkswagen feature to those who needed it most.
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