Cannes Lions
JWT, Managua / YAMAHA / 2010
Overview
Entries
Credits
Execution
THE PROBLEMWhen these power cuts would occur at night, businesses that did not have power generators were forced to close. Advertising was particularly affected as billboards
Outcome
Results10.000 people were exposed daily to the billboardMore than 3,000 people called in the first two weeksSHOWROON visits increased from 150 to 750 people per monthAnd most importantly, sales increased
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