We planned a private event with the band Chromeo, who had never played in Brazil, and has great penetration with trend setters in social media. With this context, we tranformed the car into an interactive installation using the internal projection technology. To win tickets for the show, people had to go to the venue of the installation, take a creative photo together with the car and post it on the Facebook fan page. The photos with the highest number of ‘likes’ won 2 tickets.

25,000 liked the fan page.2,700 new visits a day.237 photos were posted and took part in the contest.