Results:The most successful Land Rover Campaign ever in Germany.400 cars should got sold. Done after sending out the mailing and a two-weeks flight of ads and radio-spots.The mailing had a circulation of 25,000 – and brought 5,000 people to the dealers.Another 1,200 were ordered in England. Completely sold after another two months.Germany’s overall car registration (Q1/2010) went down for 25% - in the same time, Land Rover went up on 28.7%.Even if we had only 2 weeks airdate the radio-spots went into the Top-10 of “Germany’s best spots” (elected by consumers)