Direct + Print + Video + Digital1. We used a VIP mailing of 2,000 subscribers of the most important magazine in the country and the most respected car’s magazine.2. All readers received an actual autographed ad with a special greeting, with each subscriber’s name3. Each ad had an exclusive URL with a code that allowed each reader to watch a video of the exact moment that Emerson Fittipaldi signed his/her own magazine. At the video, Fittipaldi salute the reader by the name again.4. At this microsite, the reader had the opportunity to download, send or share the video at the social networks. And, of course, find out more about the car at Chevrolet website.

+ 100% of sales results. The Chevrolet Omega Fittipaldi Special Series was sold out in the first week of sales. 100% of sales results.+ 92% of the readers watched their videos.+ 71% downloaded them and shared in the social networks.+ The ad became a collector’s item. Subscribers wrote to say thanks for the ad. Hundreds of readers wrote to Chevrolet asking for an autographed ad, many car fans even asked to buy them.