Cannes Lions
COMMONWEALTH//McCANN, Detroit / CHEVROLET / 2020
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We wanted people to know that the all-new Chevy Silverado has best-in-class towing capability. We chose to demonstrate that with a first-ever media placement. Just prior to the coming attraction movie trailers in theaters across the country, a Silverado literally towed the movie trailers onto the screen – because there’s always a truck in front of a trailer.