Even though the webspecial has only been live for less than 3 weeks, the success is overwhelming. Due to the unique use of technology the webspecial is the most successful Audi launch in recent history (over 300,000 visits within the 1st week). The conversion rates within the platform were at an all-time high. But the campaign doesn’t only score well in comparison. Our general strategy of re-creating the vehicles joy of use online worked: over 50% of the visitors explored the majority of highlighted car technologies.