Our concept was to let people to "Feel the game," as if they are at the stadium cheering for their teams, not having to go to South Africa. So we created the Hyundai Fan Parks and offered the opportunity to enjoy the World Cup by providing venues and large screens in 30 cities from 19 countries for 31 days. Giant screens broadcasted all the action from South Africa, while group cheering boosts the festive mood. Visitors to the Hyundai Fan Park got involved in various festive events and programs, music concerts, games, contests and awards.

Over 3.4 million people participated through Hyundai Fan Parks in 30 cities.

Participants spread the words out through online, SNS and etc.Over 2.5 million visitors to the Hyundai World Cup microsite, 62,000 fans (Facebook / Orkut) and more than 220,000 Facebook visitors.Hyundai Acquired 'Global and Potential' brand image from 'Economic and Affordable' brand image.Brand image has been successfully reinforced in terms of ‘Modern’, ‘Advanced’, ‘Good quality’, 'Ingenious', ‘Recommendable’, ‘Reliable’ and ‘Fun to drive’ by more than 30% of consumers.

Achieved 2nd place: Advertising and sponsorship’s unaided awareness.1st place: Ad recall evaluation and ad preference evaluation.