Cannes Lions
ER PLUS, Seoul / HYUNDAI / 2014
Overview
Entries
Credits
Execution
Beneficiaries are 2 artists with brilliant talents despite diagnosis of development disorder: Tae Ho Kim, and Nam Geol Kim.
Their New Year’s wish is to communicate with other people through their talents.
Can we make their dreams come true on New Year’s Day?
If 140,000 wish-liters, symbolizing year 2014, are filled with the support of the public audience, we will grant their wishes by launching a painting exhibition and a piano recital.
Outcome
Target of 140,000 Wish Litres was reached in 10 days since event opening.
From December 9th 2013 to December 31st 2013, there were 356,759 site visitors and 69,385 participants. Achieved 200% of the record in the previous year.
Executed Tae Ho Kim’s painting exhibition & Nam Geol Kim’s piano recital and album production.
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12 items