In this advertisement we see a life of a woman in reverse. From her old age and back into her youth. All of her precious memories from inside of a car.

At the end she is a baby in a car that is being chased by police. She is then recovered from the car by a police officer.

"She won't remember him, but he's given her a lifetime worth of memories. Taking back tomorrow."As South Africa's leading vehicle recovery company, Tracker is dedicated tothe fight against crime in our country. In many hijackings, a driver or passenger is taken along with the car.

As part of an integrated campaign that included TV, Radio and Outdoor, Tracker Blueprints has helped increase unit sales by over 22% since the launch of the campaign.