Tracker, South Africa’s leading vehicle tracking and recovery company, tasked us with advertising their new Car Guard product to motorists in a simple, cost effective way. The key benefit of the product being that it will send you an SMS if your vehicle is moved, even slightly. The solution was to convert parking bay lines in parking lots (where many of South Africa’s cars are stolen), into rulers. Thus allowing us to demonstrate to consumers how effective the product is and highlight the benefits of having it.