Cannes Lions
DDB CANADA, Vancouver / VOLKSWAGEN / 2015
Overview
Entries
Credits
Description
A man with no sense of personal space demonstrates the value of having a feature like Volkswagen Automatic Distance Control.
Execution
Casting the hero (or in this case, villain) was the most crucial part of this video. We wanted someone who could invade others’ personal space while not being intimidating or menacing. Nico had the perfect mix of personality traits we were looking for. He was able to be very intrusive but in a way that left us all with a smile.
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