Cannes Lions
DDB GERMANY, Berlin / VOLKSWAGEN / 2004
Overview
Entries
Credits
Description
One thousand kilometres at a stretch is too much for even a healthy bladder. But driving is so much fun that you don’t want to stop even when you have to. What’s the solution? A bed pan. This emphasises the Volkswagen Lupo 3L’s excellent fuel economy.
Outcome
Testing showed that the number of responders increased on average from 3% to over 20%. It was not possible to quantify the positive impact on image.
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