Since 1927, L'argus has been one the most popular automotive newspapers in France. The Argus Cotes are used by all the car retailers and producers in France. The activity of the Group was historically based on the cotations (valuation of cars), now other services have been added: Ads, Offers, Information, advice.The purpose of our action was to define a new brand indentity by reinforcing the message and representing the power and the width of the offer. The concept in offline was to use the draw of a car designer to symbolise that the services concerned the automotive as a whole. For each creation a symbol has been used to represent a key idea. The interactive translation of the message represents the drawing of the designer in action. Target: 18-77 year-olds, B2B and B2C.