ObjectiveOur goal was to encourage people to use Canada’s most popular used vehicle classifieds website to sell their car or truck. SolutionBased on the insight that a smart seller wants to advertise where there are the most potential buyers, we chose to focus our message on the large amount of people who visit the site. Since the site receives over 193,000 unique visitors everyday, we found a unique way to represent all the people who would take a look at your vehicle if you chose to list it on AutoTrader.ca.