Objective: To produce an immersive automotive microsite that is, like the Mercedes-Benz G-Class, "Engineered for Explorers" - while at the same time creating a stylish and luxurious environment for product display that accentuates the unique status of the G-Class as a modern design classic.Concept: Information architecture: Users are turned into explorers as they navigate by selecting tangible objects from a high-end display surface. They are invited to move around in an exploratory fashion.

Target Audience: Design-oriented sensualists who prefer premium products that stand out from the crowd. Individualists who hold modern classics of timeless quality in high esteem.