Siemens Appliances UK appointed an agency to create an advergame which would support the product launch of its new autoStain Removal technology and the washing machine series in England. Challenge was to create a game that would appeal to an audience of 25-40 year-old male and female professionals. Objective of the campaign was to create WoM and consequently build awareness about the new product. Game was based on a new art form where visitors painted using the most common stains on a t-shirt.