Initial situationPalmers Textil AG is one of the most distinguished fabric company in Europe with a brand awarness of 100%, which is why Palmers is described as an iconic brand. However, when it comes to the costumer’s perception nowadays, Palmers appears old fashioned.TargetPalmers should be perceived as an innovative, thrilling, up-to-date and emotional brand. Furthermore there should be a rise in awareness and popularity.

SolutionAfter ten years the medium television will be used again, to present Palmers as an innovative, self confident and sensual brand. At the same time it is set in an up-to-date frame to create a strong communication.

Creative Idea The pictures focus on the topic sensuality. A self confident woman dresses herself - a very intimate moment. As she leaves the house you realize that she is blind.

To feel beautiful, sexy and desirable is no question of age, size or the ability to see. The high quality of Palmers’ lingerie does not only address the eyes, but also your tactile sense – “Sinnlichkeit, die man fühlt”.