The key objective was to educate consumers about an undeniably low-interest and low-engagement product category, whilst simultaneously providing a simple way to have them switch from their incumbent health insurer. The main challenge was implementing the idea. To generate the images, no pre-existing facial recognition software or coding was appropriate, so developing the technology had to be done in-house.

We created 'Average Me'… an interactive App that uses state-of-the-art facial recognition technology that enables users see what the average of they and their Facebook friends looks like. The resulting image is a combination of data and features created from the average mouth, nose, hair, eye and face size and shape of the user and their friends. They can then share this averaged image with friends on Facebook.

Over 100,000 campaign visits in 2 months.

More than 20,000 onward visits to ahm.com.au, creating the highest ever traffic levels for the site.

Highest sales period in the last 10 months.