Our client asked us: How do we get more customers to tank up with climate-friendly biofuels at AVIA gas stations?

So we developed a promotion: AVIA promotion girls stand at the competition’s petrol pumps camouflaged as customers. As soon as a driver wants to tank up, the girl pulls up her skirt and immediately turns into an AVIA pump. The message to the target group was: Refill greener.

We had surprised reactions from the target group. A lot of attention for AVIA and an increase in sales of 5% during the period of the campaign.