Cannes Lions

KIA OPTIMA

DAVIDANDGOLIATH, Los Angeles / KIA MOTORS / 2012

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The commercial opens on the Sandman in an unsuspecting couple’s bedroom while they are asleep. He sprinkles magic sand onto the wife’s face, transporting her to a stereotypical “prince charming” dream. But then he accidentally trips and spills his entire bag of dream sand on the man’s face giving him an “extreme dream” filled with his wildest thoughts and deepest desires— super model, Adriana Lima, legendary rock band, Motley Crue, UFC fighter, Chuck Liddell, champion (top 20 in the world) bull rider, Judd Leffew, and thousands of bikini clad fans. They all cheer him on in his Optima Limited as he blasts around a racetrack at night. But the dream doesn’t end there. The husband makes a conscious decision to pass up this high-octane world by breaking into his wife’s dream to rescue her from “prince charming.” She too is impressed by the Optima Limited. Reunited, they ride off happily into the sunset. So while the Optima Limited makes for a perfect dream car, it’s also attainable— which means you can actually enjoy driving it in the real world.

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