We found a unique way to make our product become part of strong and beautiful teenage memories. Girls did not perceive our actions as advertising or promotion. When they looked in a mirror all they saw was how we helped them become beautiful women. Thanks to us Avon will always remain in their memories in a powerful way. We gave our client potential loyal users. We became specialists of emotional management for Avon brand.We introduced a completely new line of Avon cosmetics – Colour Trend. Our main goal was to build an immediate awareness amongst hard to reach target of girls 15-19 years old, young and focused on experimenting with make-up. This campaign should also generate trial and make Avon first color cosmetic used by young girls. The event has been promoted with indoor posters in schools (before Prom). Prom party became the natural occasion to intensify our promotion and communication. In cooperation with schools and Avon consultants we have organized professional make-up presentation/shows one day before Prom parties. This event except informing about new trends in make-up was great, life occasion for promotion of Avon cosmetics. In the main auditorium were girls from last classes, preparing themselves for the Prom party and their younger friends colleagues (even boys). Of course the girls were models. Such a direct contact with cosmetics and visage specialists built an emotional effect. Beauty metamorphosis helped to promote Colour Trends cosmetics line but also brand awareness and positive perception of Avon Company. Practical, advising form of event changed its perception – it was not ordinary promotion. We made girls aware of new trends in make-up, gave them occasion to try and ask a day before one of the most important events in their life. This way Avon Colour Trend were the first cosmetics used by girls before their “first step into adult life”. Our task was very difficult. We were to promote a new line of vibrant, colorful Avon cosmetics to young girl’s 15-19 years old. These new line of cosmetics were to suit all girls – those who like experimenting with make up and those who prefer a more natural look. We immediately thought about a usual day of a teenage girl. We needed to find relevant situations and/or moment in their life.Teenage girls do a lot of different things but despite often going to the parties, listening to lots of music on a radio, they spend most of their time at school (more than 60%). We knew we had to take advantage of this.We looked back into our own past and reminded ourselves about our school days. A memory of a traditional January Prom party came immediately to our minds. We knew that there wasn’t a better time to get the full attention of every teenage girl. We therefore decided to organize a make-up exhibition just before a Prom party. This idea was in full created and developed by our media house. Prom is special to every teenager around the world. So it is in Poland. This is one of the things that happen just once in our life. Prom is part of our memories regardless who we are.Everybody wants to look special during that day. It is almost the day when teenagers transfer into adults. We therefore wanted to do something more than just to sample cosmetics. We wanted to help teenage girls feel like and become real women.We gave them what they needed most at that certain time of their life. We gave them feelings of pride, confidence and beauty. We helped them feel like women. Thanks to us every teenage girl felt special during that Prom night.

Our task was very difficult. We were to promote a new line of vibrant, colorful Avon cosmetics to young girl’s 15-19 years old. These new line of cosmetics were to suit all girls – those who like experimenting with make up and those who prefer a more natural look. We immediately thought about a usual day of a teenage girl. We needed to find relevant situations and/or moment in their life.Teenage girls do a lot of different things but despite often going to the parties, listening to lots of music on a radio, they spend most of their time at school (more than 60%). We knew we had to take advantage of this.We looked back into our own past and reminded ourselves about our school days. A memory of a traditional January Prom party came immediately to our minds. We knew that there wasn’t a better time to get the full attention of every teenage girl. We therefore decided to organize a make-up exhibition just before a Prom party. This idea was in full created and developed by our media house.