AWARD School faces increasing competition every year, with more and more industry specific courses and schools popping up.

We wanted prospective students to know that AWARD School is the only school that truly prepares them for the realities of the industry.

To give students a real taste of what it's like, we wanted them to hear from those already in it. So we sourced headlines from the comments section of the Campaign Brief Blog Site - home of the industry's harshest voices.

We created imagery that upon first view simply illustrated the headline, however closer inspection revealed secondary images created using the negative space around the illustration that told a another, deeper story.

Enrolment figures to AWARD School are capped each year, so the number of students remained the same.

However, the number of 2014 applications received increased in three of the four participating states, helping raise the standard of successful students.