Lady Gaga had a plan to fly to Japan to promote her new album 'ARTPOP'. We were asked to create something that would give an extra buzz around this event, but we knew her schedule was going to be tight, and couldn't possibly answer to all the invitations from her Japanese fanatics.

Lady Gaga is known for her crazy fashion and innovative ways to communicate with her fans. We wanted to maintain that level of craziness and also inject a sense of Japanese weirdness to strengthen the buzz factor of the promotion.

Gagadolls quickly became a phenomenon, as soon as Lady Gaga posted the pictures with them to her 40,000,000 fans on Twitter. And appeared on multiple TV shows, where in one, they actually performed together with the real Lady Gaga. As a result, the dolls generated crazy amount of buzz not only in Japan but around the world, helping to promote the album. The dolls are now available to be rented, to your party, exhibition, events, etc through the website. They will be traveling around Japan to further promote the album.