We set out to create the ‘The world’s 1st democratically elected awards show jury’ with electthejury.com.

First, we assembled a list of global ad industry icons and world-renowned culture changers. Then, we let the global creative industry vote for their jury.Votes came in from all corners of the globe. There was a lot of debate amongst the global creative community, and finally on November 20, the 2010 Andy award jury was announced.

In the 5 weeks we had:-100,000 site visits-Over 37,000 votes-From over 32 countries-And even 2 hacking attempts.Nominees campaigned hard for a place on the jury. With twitter posts, facebook support groups and badges, an Andy’s worthy website and even a competitive campaign videos were posted on youtube.We got the press and industry talking too with:-700 online press pieces.- From over 35 international publications.-700 blog posts, 17000 twitter postsProjected worldwide award entries were up by 23 percent compared to previous years.