Cannes Lions
JWT, New York / INTERNATIONAL ANDY AWARDS / 2010
Overview
Entries
Credits
Outcome
In the 5 weeks we had:-100,000 site visits.-Over 37,000 votes.-From over 32 countries.-And even 2 hacking attempts.Nominees campaigned hard for a place on the jury. With Twitter posts, Facebook support groups and badges, an Andy’s worthy website and even a competitive campaign videos were posted on YouTube.We got the press and industry talking too with:-700 online press pieces.-From over 35 international publications.-700 blog posts, 17000 twitter posts.Projected worldwide award entries were up by 23 percent compared to previous years.
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