Cannes Lions

AWARENESS OF AMI RESCUE MISSION IN CHINA

Y&R LISBON, Lisbon / AMI - INTERNATIONAL MEDICAL ASSISTANCE / 2009

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Overview

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Credits

OVERVIEW

Description

Create a poster for pharmacies that brings awareness and donations for the AMI rescue mission in China.

Execution

This is a follow up on the theme "It's your turn to help" previously used by this client. Turning it interactive by making people tear up the ticket was a logical next step.

Outcome

The biggest fund raising for similar missions.

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12 items

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