The value of AMI’s work is incalculable. Anyway, we tried to account it.We sent a supermarket invoice describing each item and how much does AMI needs to buy every month so it can go on with its missions:1 month of food for a homeless: 42 euros5 plastic shelters for refugees: 53 euros1 month of milk supply for 7 children: 84 euros1 month of medical help for 1500 refugees: 375 euros Since every cent is very important, the invoice had a coupon to make a donation. On the back, there was a list of AMI’s missions for 2003.

This was a Christmas campaign. We are not authorized to inform about its figures. But with a small piece of paper printed in black we got a response rate of more than 50%. We also got a marketing newspaper offering to broadcast the piece as a media insert.