*This ad featured on TV & Cinema*To match the hugely dramatic edit,we worked in collaboration with Phaze UK to create as cinematic and detailed a feel to the spot as possible. This meant finding SFX away from "stock" library sources and building multiple layers of foley / location recorded sounds to give the advert a unique approach. These layers then grow and grow in size as the mayhem spreads across the city, starting from a tranquil rooftop setting and climaxing in pure carnage - and then cutting to a distant, calmer perspective by the end scene. A huge amount of time was then devoted to finding a piece of music which would marry up to the SFX bed, with the preferred route being something that would juxtapose the epic visuals and be unexpected. The final film with all visual effects painstakingly added, results in a spectacular piece with a comedic edge.