You Name It Production The goal with this radio spot is to inform the wide and large group of people with genital herpes (with or without knowledge fo their disease) that they easily can find more information and help on a website (www.harduherpes.nu - translates to www.doyou haveherpes.nu) The aim was to reach an average number of 2000 new hits on the website the month of the campaign and the one after. The number of new hits reached 6000 the month of the campaign and over 4000 the month after. The key media idea was to reach as many Swedes within the age 20-35 years as possible with a very restricted budget.The radio channel was RIX FM in Gothenburg, Malmo and Stockholm (the three largest cities in Sweden).The 30 sec. spots were sent randomly during the weeks 46-47 in 2001. Nothing of significance. It is a very audiovisual idea, it uses the medium in a straight way.It is an idea in the context of a radio commercial environment where "herpes Daddy" gives the listener the expected music tune associated with "love and sex" but with the unexpected message, twist in the end.It should be a winner because that it is such a clear, simple and funny way to communicate a complex problem such as harpes to a wide audience.

Nothing of significance.