The spot features the four Fixers shower gels: Fever, Shock, Recovery, and Snake Peel. The spots chronicle an intense weekend odyssey, taking the audience through a series of color-coded stories based on an insane 36-hours featuring hangovers, pool parties, road trips, and hot hook-ups. In each of the chapters the Axe hero transforms himself with The Fixers line. The plot is encapsulated in the transformational tagline, “No matter what goes down, Axe will fix you up.”