Cannes Lions

AXE DARK TEMPTATION DEODORANT

CUBOCC, Sao Paulo / UNILEVER / 2008

Awards:

1 Shortlisted Cannes Lions
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Dark Temptation is Axe's fragrance that has the same effect as chocolate does on women. To bring young guys into this concept, and make them feel the effect, we developed a 3D game where the player (chocolate man) has to run from the girls which feel the huge temptation.

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