Cannes Lions

AXE DARK TEMPTATION DEODORANT

CUBOCC, Sao Paulo / UNILEVER / 2008

Awards:

1 Shortlisted Cannes Lions
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Overview

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Overview

Description

Dark Temptation is Axe's fragrance that has the same effect as chocolate does on women. To bring young guys into this concept, and make them feel the effect, we developed a 3D game where the player (chocolate man) has to run from the girls which feel the huge temptation.

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