Cannes Lions

SCHWARZKOPF XXL LIVE HAIR COLOUR

TRIBAL DDB, London / SCHWARZKOPF / 2008

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Colouring hair can be an incredibly social experience - for many 16-34 year old women it's a chance to change how they feel, how they behave and boost confidence. With this in mind Facebook was the perfect partner to allow girls and guys to socialise and get their audience interacting with the brand's key message of feeling irresistible.Using both social media and display advertising within Facebook, LIVE Colour XXL girls are the hook to the Studbook, inviting users to download the application and start competing with each other to recruit their studs.The Studbook gave users points for their efforts - measured partly by the number of guys they have gathered, and partly by how attentive their studs are.Facebook login detailsBoy profile:studbookb@gmail.comstudbookgirl profile:studbookg@gmail.comstudbook

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