Cannes Lions
LOWE MENA, Dubai / UNILEVER / 2007
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Across the Middle East, cultural sensitivities dictate what can and cannot be shown. By law, if anything is deemed offensive, the consequence can be quite dire. This banner implies everything without showing anything that may upset or offend. Using a simple word game structure, this ad communicates the benefits of Axe and its brand promise of seduction.
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