- Get the No.1 sales share of both categories - Fragrance & Deodorant - just a week after the launch in Japan!- Viral movie : Over 300,000 views / 4weeks- WEB site : Over 1,400,000 page views / 4weeks- PR exposure value equivalent to 155% of the launch event cost- The highest distribution in the history of Unilever Japan- The initial one-month sales target was achieved in just 5 days- Immediately following product launch, numerous blogs and bulletin boards expressed high expectations for the next AXE promotional campaign.