A newsreader is telling the story of a bank robbery. The man in the artist’s impression of the bank robber looks exactly like the newsreader.

We ran mock articles in the local newspapers detailing the achievements of a loser who has either become a highland dancing champion, attempted to break a world record or been a runner-up at a Star Wars costume competition. We then placed luminous “Get a Girlfriend” stickers on the articles. So, the consumer but was surprised by the unconventional placement of the messaging and got a good laugh out of the sticker.

This campaign was incredibly well received by the target audience and became part of popular culture with many guys adopting the phrase “Get a Girlfriend”. Whilst there was initially a large media budget invested, it’s the viral nature of the work that gave our client the most value for money.